You hate jedag jedug/dangdut because you hate poor people
Originally submitted as one of my degree portfolios, published on Wixsite . Every year, towards late November or early December, many young people, including myself, wait for one digital ritual almost as eagerly as a cultural event: Spotify Wrapped. First introduced in 2013 as Year in Review, Spotify Wrapped provides a personalised summary of users’ annual listening habits, including most-streamed artists, songs, genres, and podcasts. According to Annabell and Rasmussen (2025b), what began as a platform feature has now developed into a global social media phenomenon. In 2024 alone, Spotify Wrapped generated engagement from nearly 250 million users across 184 markets and 53 languages within its first week. What makes this online trend interesting is how users rarely keep their data to themselves. It is common to see users reposting their Spotify Wrapped content on social media to compare results, joke about unexpected songs, and react to other people’s listening habits. Music consumptio...
